process

Vallverdù’s notion of luxury is based on admiration of the fine artistic delicacy and lively energies that comes from the hand.

Created within the comprehension that artisan process requires time to think, to discover, to absorb, to transform and transcend. In this perspective, the Vallverdù collection arised from a selective surrounding of profoundly passionated characters, elevating each other’s energy to co-create.

Vallverdù pieces are discovered by understanding the implicacy of each detail involved. Providing an experience of conscious appreciation.

Fusioning Van Noten’s Belgian roots with her Italian and Indian experience, the floral prints and botanical dyes are created herself in the Vallverdù atelier in Belgium, while the stitching and sewing is curated in Italy. Following the origin of the Ayurvedic discipline, the Ayurvastra process is situated in India.

The florals used are a selection from her own garden as well as specific color characteristics harvested on organic farms based in Belgium. Herbal extracts are coming from supporting small, local communities around the globe.

Fascinated by the endless possibilities of natural colors and the charm of handcrafts, each Vallverdù label became visible by a careful manual guidance, where natural ink paths flow on handmade Italian paper.

The journey continues with the delicate packaging where a Florentine and Japanese philosophy are brought together to create a moment of conscious pleasance.

Elevating the sensible value of scental vibrances, the Vallverdù garments are accompanied by a distinctive fragrance sachet related to the imaginative landscapes which came along while creating that archetype.